ARTHUR KLEBANOFF THOUGHT LEADERSHIP PROJECTS
AS FOUNDER AND PUBLISHER OF ROSETTABOOKS LLC
The Emergence of Charismatic Business Leadership by Richard S. Tedlow
Award winning Harvard Business School professor of business history and lecturer at Apple University tackles the question of what is required for a CEO to be successful today. Major marketing and public relations backing.
Nothing Is Too Big to Fail: How the Last Financial Crisis Informs Today by Kerry Killinger and Linda Killinger
Award winning account by the CEO of Washington Mutual. Major marketing and public relations backing.
Cutting the Cord: The Cell Phone Has Transformed Humanity by Martin Cooper
Award winning account by the engineer who led the Motorola team which developed the cell phone. Major marketing and public relations backing.
Human Work in the Age of Smart Machines by Jamie Merisotis
The President of the Lumina Foundation once again uses a book (the first was America Needs Talent which Arthur Klebanoff also published) to project the purposes of the Foundation. Major marketing and public relations backing.
The World by Design: The Story of a Global Architecture Firm by
A. Eugene Kohn
The founder of Kohn Pederson Fox tells his story and the firm’s story to reach out to clients, students of architecture and the broader community of those interested in architecture. Major marketing and public relations backing.
Digital Transformation: Survive and Thrive in an Era of Mass Extinction by Thomas M. Siebel
The first edition (a Wall Street Journal bestseller) became a leading title about Artificial Intelligence and the Internet of Things. In this ever changing space, Thomas Siebel will bring this account current with a wide range of case studies. Major marketing and public relations backing.
A Crisis Wasted: Barack Obama’s Defining Decisions by Reed Hundt
This book placed Reed Hundt (Bill Clinton’s head of the FCC and one of Obama’s earliest supporters) into the progressive debate over what ultimately became Joe Biden’s agenda. Major marketing and public relations backing.
Yale Class of 1969 Reunion Book
The 50th Reunion book transformed earlier class efforts. Both the Yale Class of 1969 and the Yale Alumni Office were pleased with the result. Major marketing and public relations backing.
Journeys: An American Story.
72 Essays About Immigration and American Greatness. Compiled by Andrew Tisch and Mary Skafidas. A book intended to focus the immigration debate on positive stories. Coordinated with July 4 events. Major marketing and public relations backing.
The Promise and the Dream: The Untold Story of Martin Luther King, Jr. and Robert F. Kennedy by David Margolick
Coordinated with the 50th anniversary of their respective assassinations in 1968. Major marketing and public relations backing.
The Business of Persuasion: Harold Burson on Public Relations
Harold Burson recounts how Burson- Marsteller transformed public relations from local small firms into a global business. Major marketing and public relations backing.
The Wright Stuff: From NBC to Autism Speaks by Bob Wright
A personal account creates a platform for Bob Wright to become a leading business commentator on the media. Major marketing and public relations backing.
Delivering on Digital: The Innovators and Technologies that Are Transforming Government by William Eggers
A senior Deloitte Washington DC partner uses a book priced under $20 (the legal limit for government giveaways) to impact constituencies in the Federal government. Major marketing and public relations backing.
Moonshot! Game-Changing Strategies to Build Billion Dollar Businesses by John Sculley
In his first book in 25 years, John Sculley highlights his investing principles. Major marketing and public relations backing.
AS AGENT OR ADVISOR
2006 to date
Arguing with Zombies: Economics, Politics and the Fight for a Better Future by Paul Krugman
A collection of New York Times columns on the 20th anniversary of Paul Krugman’s column. Major marketing and public relations backing.
1998 – 2006
Bloomberg by Bloomberg
In his first book, Mike Bloomberg sets forth the principles that guide his business and his philanthropy. International editions helped to define the worldwide image of Bloomberg LP. The US edition cover image became the image of Mike Bloomberg projected in his New York mayoral campaign. Major marketing and public relations backing.
Janson’s History of Art
The first edition published in 1962 revolutionized how the Western Art Tradition was taught. Over many editions and formats, the book has sold over 4 million copies. Today it is a leader for Pearson in digital formats.
1998 to date
Values of the Game by Bill Bradley
In this illustrated work, Bill Bradley related the game of basketball to the principles of teamwork and leadership. The book aligned with his run for the presidency. The 10,000 word text earned more than $250,000. Major marketing and public relations backing.
Packaged a 15 book illustrated childrens’ Oshkosh B’Gosh book line sold at company owned retail stores. Major marketing and public relations backing.
The Haldeman Diaries: Inside the Nixon White House by H. R. Haldeman
Haldeman intended the project to be a defense of the Nixon presidency (and himself). When Haldeman died before publication, the diaries themselves became a vehicle for those who mined them for negative information about Nixon, Haldeman and the Nixon presidency. Major marketing and public relations backing.
Hertz Corporation 75th Anniversary
An award winning book assembled from the corporate archives impacts a worldwide audience. A two page photo of O J Simpson from a Hertz television commercial forced a second printing. Major marketing and public relations backing.
1990 – 1993
In the Arena: A Memoir of Victory, Defeat and Renewal by Richard Nixon
Using a book for purposes of legacy. Major marketing and public relations backing.
1990 to date
Mayo Clinic published The Family Health Book in 1990. Now in its Fifth Edition with over 1.5 million copies sold, the book launched a 25+ book program now presented as Mayo Clinic Press. Mayo Clinic Press became part of the overall mission of Mayo Clinic.
1983 to date
Peterson Field Guides
The first edition published in 1934 popularized birding in the United States. The Peterson Field Guides have sold tens of millions of copies and created a market for competitors.
1983 - 2021
The Silver Palate Cookbooks and The New Basics Cookbook (with Julee Rosso) with their six million copies sold “changed the way America eats.” Sheila Lukins was Food Editor of Parade Magazine and the sole author of many more successful cookbooks.
1973 – 1980
A Dangerous Place by Daniel Patrick Moynihan
A book recounts his experience at the UN which led to his election to the US Senate from New York in 1976. Moynihan was Arthur Klebanoff’s first author client.
1976 – 2021
When published in 1968, Linda Goodman’s Sun Signs popularized astrology in the United States, England and Europe. The publication of Linda Goodman’s Love Signs in 1978 expanded this impact. Paperback arrangements for Sun Signs and Love Signs set industry records. For decades, Sun Signs was the bestselling nonfiction title in the Bantam catalog.
Positively American: Winning Back the Middle-Class Majority One Family at a Time by Senator Chuck Schumer
Positioning the Democratic Party for years into the future. Major marketing and public relations backing.
2006 to date
Michel Thomas first recorded his previously exclusive private lesson language tapes to teach German, French, Italian and Spanish for Hodder and Stoughton in the UK in 2000 at age 85. Michel Thomas insisted that the audiotapes be priced well above any other program in the market. The resulting success produced more audio revenue in the UK than Harry Potter. Since Michel Thomas’ death in 2005, the program has expanded worldwide to 18 languages, multiples levels and a full group of digital products.